It’s yet another classical example of technology versus man.
Technology doesn’t seem to work within set boundaries; it’s all pervasive.
Real estate technology giant NoBroker has recently come into
spotlight as there was a ruckus in front of their office in Bangalore.
The Company NoBroker offers people with rental, lease and other home related services for zero cost, which has infuriated the real estate broker community. The community barged into the NoBroker’s office and caused damages to their property and completely disrupted their work.
The Company NoBroker offers people with rental, lease and other home related services for zero cost, which has infuriated the real estate broker community. The community barged into the NoBroker’s office and caused damages to their property and completely disrupted their work.
The brokers assaulted the office staff in spite of resistance
by the security and office management which led them to lodge a complaint
against all the brokers in the local police station. The police intervened in
time and prevented further damages.
This company is not the only one in this segment but they have
many counterparts such as Common floor, Housing and many others. These
companies are rendering valuable services to the customers by providing free
information on their website about the available homes in the market; that too free of cost. This means the brokers will be
wrapping up their brokerage businesses soon. Their business is slowly but
steadily declining due to which they have managed to attack the real estate
technology leader NoBroker.
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It’s a tug of war between brokers
and NoBroker for that huge pot of gold in real estate industry
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This company has made a mark for itself in real estate business.
It has over 3 lakh customer base and has helped them save a whooping fifteen
crore rupees which is a stupendous achievement for a company of just a couple
of year old.
The technology enabled companies are sure to take over the
major stake of real estate pie, compared to manual based companies. It is
important to fight back in life but in an ethical way; it was wrong for the
brokers to react that way. If the war has begun then changes are inevitable; so
it’s important for the brokers to adapt to the change or implement technologies
that will recuperate their business.
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